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Herbalist Profile: Rachelle Robinett

Rachelle Robinett is a supernatural force. She works as an herbalist, holistic health practitioner, and founder of Supernatural, a cafe and company for real-world plant-based wellness. She is also the creator of HRBLS (which we now carry in our Flagship Store in New York City), herbal remedy chews.


Pocket-sized, plant-based, and potent, think of HRBLS as snack remedies. Each chew is infused with a special blend of herbal extracts to equal a dose of goodness that you can eat as needed.


100% natural, plant-based and super healthy, HRBLS are shelf-stable, portable, and specifically designed to provide you with a serving of herbs per bite. Imagine a strong cup of tea or tincture, in gummy form. They’re made for busy folks who want modern, natural treatments that are convenient, healthy, straightforward, and effective.

We chatted with Rachelle about her love of plants, HRBLS, NYC and astrology.


  1. How did you first come to your love of plants?

That's actually a little tricky for me to answer. I grew up surrounded by them - on a farm out in the Pacific Northwest - but I then ran away from it, determined to move to New York City and work in fashion. Personally, I have never not been exploring the effects of plants on our health and perception of reality (which yes, is a soft way of saying drugs and diets) but nature has also always been the truest religion for me. Seemingly separately, I had been pursuing spirituality, physical optimization, and an understanding of the human experience when one day I realized that plants were front and center in each path. That sync gave me no choice but to love them and when I admitted that, I realized I had loved them all along.

  1. Why HRBLS?

HRBLS because after years of working with clients (and companies) in the herbal space, I saw a gap between the powders and tinctures on the market, and consumers' comfort with them. Knowing how to use them, how much to use, and literally where to put them (for example "Do I put this dropper-full of herb-stuff in my mouth, food/bev, or on my body?") is overwhelming for a lot of folks. Also, herb-infused food products tend to be too weak to be considered truly functional, and often have really unfortunate ingredients. HRBLS are actually food-medicine. Each one is a solid serving of herbs (and L-theanine) infused into totally normal, unprocessed, delicious, real ingredients. I worked really hard (with a great chef) to avoid stabilizers, gums, and anything remotely processed or odd. HRBLS marry what I believe are the future of health: functional food, herbal supplements, and delightful nutrition.

  1. What's your favorite part about creating/crafting/using HRBLS?

Seeing them in others' lives! I am over the moon every time someone shares a story or photo of them out in the world, working their magic. I made them for the people, so seeing HRBLS alongside meditation practices, calming flight nerves, being-kid approved, accompanying morning or evening routines, all of it - that's what it's about. Also, working with them is a joy because they're so pretty, every single one is unique, and I have to sample often.

  1. Favorite part of being based in NYC?

 Living in NYC still feels like a dream-come-true.

  1. Sun Sign, Rising Sign, Moon Sign?

Leo-Virgo / Pisces / Aquarius

  1. How do you practice self-care or how do you see self-care in your work and life?

Self-care makes this work and life possible. It's almost always my highest priority. Sleep, daily movement, excellent food, and often being uncompromising about putting myself first allows me to then give a lot to the rest.

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